Privacy Policy

DS Maternity is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you interact with our website or use our services.

1. Who We Are

DS Maternity provides private maternity and pregnancy care services. For the purposes of data protection law, DS Maternity is the data controller responsible for your personal information.

2. Information We Collect

We may collect and process the following types of personal data:

• Personal details such as your name, email address, phone number, and postal address
• Medical and health information relevant to pregnancy care, consultations, and treatment
• Appointment and enquiry details
• Payment and billing information where applicable
• Technical data such as IP address, browser type, and website usage information

3. How We Use Your Information

Your information is used to:

• Respond to enquiries and manage appointments
• Provide safe, effective, and personalised maternity care
• Communicate important clinical or administrative information
• Maintain accurate medical records
• Process payments and issue invoices
• Comply with legal, regulatory, and professional obligations

We only use your data where there is a lawful basis to do so, including consent, contractual necessity, or legal obligation.

4. Special Category Health Data

Medical and health information is treated with the highest level of confidentiality. This data is processed solely for the purpose of providing healthcare services and is handled in accordance with UK GDPR and healthcare regulatory standards.

5. Sharing Your Information

We do not sell or rent your personal data. Information may be shared only when necessary, including with:

• Healthcare professionals involved in your care
• Hospital providers and clinical teams
• Laboratories or imaging providers where relevant
• Regulatory bodies where legally required

All third parties are required to handle your data securely and lawfully.

6. Data Storage and Security

We take appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse. Medical records and personal information are stored securely and only accessible to authorised personnel.

We retain your data only for as long as necessary to fulfil clinical, legal, and regulatory requirements.

7. Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your data where legally permissible
• Restrict or object to certain types of data processing
• Withdraw consent at any time where processing is based on consent
• Lodge a complaint with the Information Commissioner’s Office (ICO)

Requests can be made by contacting us using the details below.

8. Cookies and Website Use

Our website may use cookies to improve functionality and user experience. Cookies do not collect sensitive personal or medical information. You can manage cookie preferences through your browser settings.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our services. The most recent version will always be available on our website.

10. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:

DS Maternity
Email: admin@dsmaternity.com
Phone: +44 (0)74 2132 1241